The signage that will allow cycling enthusiasts to follow the road cycled by the champions of the sport has been unveiled on the Poggio di Sanremo today.
Milano-Sanremo has always been an unmissable appointment on the cycling calendar for the many international cycling fans who follow the first Monument Classic of the season. For the 113th edition of the Classicissima, RCS Sport, in collaboration with Regione Liguria, has developed a project with the support of the local communes in question that benefits both Milano-Sanremo and the area touched by the race.
At the five symbolic points of the Monument Classic – the Poggio, the Cipressa and the three climbs (“Capi”) of Mele, Cervo and Berta, brown signs have been set up, similar to those reserved for points of historical, artistic, cultural and tourist interest, which will allow cycling enthusiasts to follow the roads of the professionals.
These signs will not only help cyclists to find their way along the route, but will also provide a series of useful details such as the distance between one place to another, elevation difference, the gradient of a section of the route and other technical details of the climb.
The Councilor for Tourism of the Liguria Region, Gianni Berrino, said: “This is a great opportunity for tourism promotion through the beautiful route of the Milano-Sanremo that from Capo Mele, Capo Cervo and Capo Berta ends with the ascent of the Poggio – the most famous in the cycling world – and the arrival in the city of Sanremo. Today’s presentation of the signage of the Milano-Sanremo cycling route – which includes all the main and historic climbs of our territory – helps to ensure that cycling enthusiasts can ride the final part of the most famous cycling race in Italy and follow in the footsteps of the great champions of the past. In an area like ours which is rideable 365 days a year, we can focus on outdoor tourism on road bikes for all fans of this sport. Finally, I would like to thank RCS Sport for their consideration of the iconic roads of the Milano-Sanremo, and for starting this project dedicated to cycling tourists.”
Roberto Salamini, marketing and communications manager at RCS Sport, said: “We conceived this project a year ago, at the end of the 2021 edition of the Milano-Sanremo and, thanks to the collaboration with the Regione Liguria, we were able to finalize it on the eve of this new edition of the race. The Classicissima is one of the most popular races in the world and one of the most important events of RCS Sport. Of course we have targeted the most iconic climbs and segments of Milano-Sanremo,” he explains “Along these sections there will be signs every 500 metres, from the beginning to the end of the climb. They will contain the main and most interesting information for amateur riders, from the overall distance to the average and maximum gradient and even the degree of difficulty of each individual section.”