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Crédit Agricole Italia will be the new title sponsor of Milano-Sanremo

23/01/2023

Starting this year and until 2025, the great RCS Sport’s cycling classics will have a new travel companion, Crédit Agricole Italia. Attending the presentation of the Partnership between the banking group and RCS Sport the Head of Crédit Agricole in Italy, Giampiero Maioli; the Chairman of RCS MediaGroup, Urbano Cairo; the Chief Executive Officer of RCS Sport, Paolo Bellino; the Head of the Private and Digital Marketing Department of Crédit Agricole Italia Marco Briata; the Director of La Gazzetta dello Sport, Stefano Barigelli, as well as some of the great champions who made the history of these legendary classics: Giuseppe Saronni, Gianni Bugno, Filippo Pozzato, Damiano Cunego and Ivan Basso.

DIichiarazioni

Urbano Cairo: “Our classics are an important part of the history of world cycling. When an international banking group like Crédit Agricole joins them, it shows how relevant and growing they are in recent years. Our portfolio includes two of the five Monument Classics (Milan-Sanremo and Il Lombardia), the most important one-week race on the World Tour calendar (Tirreno-Adriatico), the oldest Classic in the world scene (Milano-Torino, held for the first time in 1876), a race that is still young but is already one of the most coveted by riders on the international scene which also has a female version (Strade Bianche), and other races like Il Giro di Sicilia and Gran Piemonte. We are sure that the path undertaken together with Crédit Agricole, which begins today, will be productive and profitable for both of our companies.”

Giampiero Maioli: “Cycling is a great Italian passion, a bearer of positive values ​​and always capable of involving and exciting millions of people. Crédit Agricole has a long tradition of supporting this sport. Involvement, inclusiveness, attention to the environment and innovation are some of the most important reasons behind our partnership with RCS, by which we’ll be following in our commitment aimed at promoting the territory trough events of international importance, such as the Italian cycling Classics.”

Paolo Bellino: “The Classics that we organize, and which have media exposure throughout the year, are not only major sporting events but they have a widespread presence on the national territory that few events can boast. 120 million viewers watch these events on TV, with to the 200 countries tuned across five continents. This exposure to the various broadcasters generates a value of over 40 million Euros for the partners involved. These races – which range from Sicily to all of central Italy (Tuscany, Lazio, Umbria, Marche and Abruzzo) up to Lombardy, Liguria and Piedmont – also have a very strong direct impact on the territories they cross. We are certain that having such a prestigious and widespread partner throughout Italy as Crédit Agricole will help us continue to grow further and bring  about important results for both our companies.”

Marco Briata: “Cycling is among the sports that most represent and promote the transition to an increasingly sustainable society. Thanks to this partnership, our Group will be able to convey its values ​​related to the transition to an increasingly environmentally and socially friendly economy, by deploying numerous initiatives to involve customers with dedicated activities and products.”

Giuseppe Saronni: “I have great memories of all these classics, as I was lucky enough to win them all in my career, with the exception of the Strade Bianche, which was not yet born. Of these, my favorite victory remains the Milano-San Remo 1983, achieved while wearing the World Champion’s jersey.”

Gianni Bugno: “All these Italian classics are important pieces of cycling history. I remember with joy the 1990 Milano-San Remo, a historic edition that I won with what is still the highest average. It was not the most suitable race for me, so winning it was a special emotion.”

Filippo Pozzato: “In my career I was able to win an edition of Tirreno-Adriatico and, a few years later, one Milano-Sanremo. Over the years I have tried again and again, they have always been prestigious goals that many riders aim for. At the end of my career, I also had the opportunity to race the Strade Bianche, a young but already highly coveted race that deserves to become a Classica Monument because of its beauty.”

Damiano Cunego: “After my first victory in 2004, Il Lombardia became one of the goals I put in my sights every season. The route was perfect for my characteristics and, coming out of the Vuelta and the World Championships with a good condition, I was often able to fight for the win. I am very proud to have won it three times.”

Ivan Basso: “In my career I have never managed to win any of these beautiful races. I came close to winning Il Lombardia, finishing third in the 2004 edition, won by Damiano himself. My characteristics were more for stage races, but I would have liked to bring one of these races home.”

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